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Steve Kearns leads social media, blog and web content marketing strategy on behalf of LinkedIn's marketing business. In his first several years with the professional network, Steve more than quadrupled his channels' follower count and developed a revenue attribution system for organic blog and social promotions. He's well-versed in bringing GIFs, video and other interactive media to life online. And with a background in the entertainment industry, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various marketing roles at Sony Pictures Entertainment, Viacom and Live Nation Entertainment.