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Randy Frisch is the Chief Evangelist for Content Experience and Co-Founder of Uberflip, a marketing platform that empowers GTM teams to create content experiences at every stage of the buyer’s journey. It started in 2012 when he co-founded Flipbooks, an interactive PDF maker, to improve the experience for marketers and their audiences. In just a year, Uberflip created the world’s first content experience platform, an end-to-end platform for creating content experiences for demand generation, ABM, sales, and customer engagement.Randy has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.