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At Manifest, Geoffrey leads in the development and implementation of leading integrated marketing strategies across categories. In Geoffrey’s 15+ years in strategy and planning, he worked at some of New York’s top agencies including Publicis, DDB, and Merkley + Partner, guiding strategy for a wide range of clients like Mercedes-Benz, Wendy’s, Crocs, Hasbro, Pfizer, Unilever, and others. Geoff has approached brand strategy from a diversity of disciplines, informing a holistic understanding of a brand’s impact on business and culture. He believes there’s nothing so powerful as a simple insight into human behavior.
Geoff’s work has contributed to multiple Effie awards, Cannes Lions and others, and he’s been a judge at award shows including the ANAs. He is a product of Brandeis University and the Miami Ad School, where he has guest taught strategy numerous times.