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Lena is a content marketing leader at Adobe focused on improving processes and practices around creating high quality content, telling engaging tech stories, and leading a flourishing team of achievers She started her career in public health, focusing on leading behaviour change for positive outcomes. That focus has stayed with her as she worked on health marketing and then moved into the tech world. She believes that, as marketers, we’re all trying to work out what positive outcomes our audience is looking for, and how we can lower barriers to them achieving those. Lena is originally from the UK, but left for the mountains of Utah where she lives with her cat, practices yoga, and explores yarn arts.