Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Allison CrookerDirector, Event ContentVMware

You may know her as the director of event content at VMware, but you may not know that Allison has been an event content professional not only for tech companies but also for publications, independent conference organizers, and her own companies. Allison is an expert in event content strategy and operations!

She absolutely loves helping others develop and execute successful content strategies and has a proven track record of success. Named by Bizzabo as one of the Top 55 Experience Leaders, Allison is passionate about the power event content has to develop memorable experiences that leave lasting impressions on attendees.

Allison is a pioneer of event content as a profession. She is so passionate about the power of event content, she founded and serves as the Chairperson of the Event Content Council where she works to ensure that event content professionals are recognized for their work and receive the best possible training.

Born and raised in Brooklyn, NY, Allison enjoyed summers on Martha's Vineyard, graduated from Harvard/Radcliffe and Harvard Business School, and now happily lives in the North Carolina woods with her husband and dog, near the people she loves.