Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
David has worked for over 20 years in CRM, Digital and Content assignments across an array of industries, geographies and marketing disciplines.
As Executive Chairman, David has overall business responsibility for Manifest, and specifically works on external positioning, new services and new business development.
Prior to joining Manifest, David was Chief Strategy Officer at OneSpot, the leading content personalization platform, working with companies in Financial Services, CPG, Health and Beauty, and Retail to create more relevant and personal experiences. He helped establish a new industry approach to content measurement called Active Content Intelligence. Also, David led Meredith Xcelerated Marketing, recognized as the father of content marketing, with major clients like Kraft, Kia, Hyundai, Nestle, NBC, Fiat Chrysler, Ford, Lowe’s, CVS Health and Bank of America. David helped move the organization from 80 to 650 people over a 10-year period.
David was responsible for the publication of the most detailed narrative on content marketing, called “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices and processes to help clients navigate successfully into the content era. This work has been adopted by the ANA, and its members. MXM was recognized as content marketing agency of the year in both 2014 and 2015.
Before MXM, David was a Managing Director at OgilvyOne, where he was a direct and digital marketing leader in London, Los Angeles and Chicago, where he contributed to many client assignments across government, post offices, financial services, retail and consumer packaged goods. As an example, David led the integrated brand launch of Ameritrade to be one of the leaders in the online brokerage field. David also worked on Seagram’s move into database marketing for brands like Martell Cognac and The Glenlivet. This work was used as a case study in Garth Hallberg’s book, “All customers are not created equal”.