Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Alenka Bester is Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading insurance groups in South-East Europe. With her team she successfully implemented an award-winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia and abroad. She is a return CMWorld speaker who appreciates every opportunity to share her hard-earned experience on overcoming day-to-day obstacles content marketers face, especially those working in traditional, conservative organizations. She doesn’t sugarcoat the pitfalls that many encounter, but only a few are brave enough to admit. Instead she openly shares the challenges she and her team are still dealing with despite running a successful content marketing program for over five years.