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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Alenka BesterHead of Digital Content MarketingZavarovalnica Triglav

Alenka Bester is Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading insurance groups in South-East Europe. With her team she successfully implemented an award-winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia and abroad. She is a return CMWorld speaker who appreciates every opportunity to share her hard-earned experience on overcoming day-to-day obstacles content marketers face, especially those working in traditional, conservative organizations. She doesn’t sugarcoat the pitfalls that many encounter, but only a few are brave enough to admit. Instead she openly shares the challenges she and her team are still dealing with despite running a successful content marketing program for over five years.

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