Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist.
Jessica comes from a direct marketing background, where she became addicted to measurable, targeted marketing, and not long after, fell in love with email marketing for its immediacy and the complex possibilities of relationship marketing. In her role at Barkley, she's an expert, educator, and enthusiast about email, mobile, and other relationship-driven marketing channels for both internal and external audiences. She's lead trainings and spoken in front of audiences from a dozen to over 1200 from New York City to Vancouver to SXSW Interactive in Austin. Her goal is to help clients, colleagues and strangers succeed with better, stronger, smarter data-driven marketing.