Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Susan Baier is one of the foremost attitudinal segmentation researchers in the U.S. Offering a unique and insightful approach to quantitative research, Susan helps organizations in a wide range of industries better understand their audiences -- customers, prospects, members, students, alumni, and employees.
Susan has provided original custom attitudinal audience segmentation studies for hundreds of clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&T, Pella Windows, David Weekley Homes, Jay Baer, and Zapproved. Her financial services clients include Intuit and a variety of regional, local and community banks and credit unions.
A marketing strategist for over 30 years, Susan holds an MBA in Entrepreneurship and Marketing from the University of Arizona. She has held senior positions in Brand and Category Management at Dial, Circle K Stores Inc, and ConocoPhillips. She has mentored hundreds of small business owners in marketing and audience strategy.
Susan regularly speaks at national marketing conferences including INBOUND and Content Marketing World. She has been featured on podcasts including Jay Baer’s Social Pros, Build a Better Agency, Duct Tape Marketing, and Jason Swenk’s Smart Agency Master Class. Her work has been featured by Convince & Convert, ZDNet, Agency Post, HubSpot, and Marketing Profs, among others.
In her spare time (ha ha) she hangs out with her family, knits and enjoys a good bourbon.