ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Susan Baier is one of the foremost attitudinal segmentation researchers in the U.S. Offering a unique and insightful approach to quantitative research, Susan helps organizations in a wide range of industries better understand their audiences -- customers, prospects, members, students, alumni, and employees.
Susan has provided original custom attitudinal audience segmentation studies for hundreds of clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&T, Pella Windows, David Weekley Homes, Jay Baer, and Zapproved. Her financial services clients include Intuit and a variety of regional, local and community banks and credit unions.
A marketing strategist for over 30 years, Susan holds an MBA in Entrepreneurship and Marketing from the University of Arizona. She has held senior positions in Brand and Category Management at Dial, Circle K Stores Inc, and ConocoPhillips. She has mentored hundreds of small business owners in marketing and audience strategy.
Susan regularly speaks at national marketing conferences including INBOUND and Content Marketing World. She has been featured on podcasts including Jay Baerâ€™s Social Pros, Build a Better Agency, Duct Tape Marketing, and Jason Swenkâ€™s Smart Agency Master Class. Her work has been featured by Convince & Convert, ZDNet, Agency Post, HubSpot, and Marketing Profs, among others.
In her spare time (ha ha) she hangs out with her family, knits and enjoys a good bourbon.