September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
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Cindy Anderson, CMO, Global Lead, Engagement & Eminence, IBM Institute for Business Value
Cindy is currently the Chief Marketing Officer and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value, ranked #1 thought leadership quality producer by Source Global in 2025 for the second year in a row. In that role, she leads the team that manages content development, design, social media engagement, digital delivery, and campaign promotions. She has co-authored research reports, published numerous articles and delivered presentations on diversity, thought leadership, the project economy, and technology to global audiences. She is co-author of The ROI of Thought Leadership, published in February 2025 by Wiley. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute at APQC. Prior to joining IBM, Cindy was VP of Brand Management for the Project Management Institute.