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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Your words, not mine: how (and why) to spice up your content with expert interviews

Sarah Goff-Dupont  (Principal Writer, Atlassian)

Location: Room 6

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Sure, you're a great writer. But that doesn't mean you're an expert on every topic your audience cares about. So how can you deliver compelling, credible content that keeps them coming back for more? Put on your journalist hat and start asking questions!

Think of this session as a crash course in interviewing. You'll learn how to identify and get in touch with the experts you need, whether you're working in the B2B or B2C space. You'll also need a persuasive pitch if you want to earn their time, but don't worry: there's a template for that. From there, we'll cover tips for getting prepared, conducting the interview, and using all those juicy quotes in your content.

By the end of the session, the only question will be who you're going to interview first.


* Tactics for figuring out who to interview and getting in touch with them.

* How to craft an interview pitch email using a customizable template.

* How to arrive at the interview fully prepared.

* Writer-friendly tricks for sorting through the interview afterward and using it in your content.