Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Your Website Homepage? It Isn't Your Homepage Anymore.

Laurel Miltner  (Director of Digital Strategy, Orbit Media)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

June 2019 marked a quiet milestone for content marketers. For the first time ever, the majority (50.33%) of Google searches resulted in zero-clicks (sources: Jumpshot, SparkToro).

As search engine result page (SERP) features become more intelligent and prominent, and voice search continues to grow, the age-old goal of "drive traffic to your site" is slowly being diminished. Rather, it's time to actually deliver on the promise of giving audiences the information they're looking for—where and when they're looking for it.

Takeaway

In this session, you will:

  • Learn why Google SERPS are your new homepage, and how to tackle them holistically. (Hint: it's not just SEO)
  • Learn how schema markup, structured content, PR, and ethical and empathetic marketing combine to help you win today's search game
  • Get actionable tips on how to use topical keyphrase research and Google Analytics data to create high-ranking content that targets audiences with both commercial and informational intent
  • Find out how to actually track this stuff



FOLLOW CONTENT MARKETING WORLD ON SOCIAL