Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
Laurel Miltner (Director of Digital Strategy, Orbit Media)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Analytics & Data
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
June 2019 marked a quiet milestone for content marketers. For the first time ever, the majority (50.33%) of Google searches resulted in zero-clicks (sources: Jumpshot, SparkToro).
As search engine result page (SERP) features become more intelligent and prominent, and voice search continues to grow, the age-old goal of "drive traffic to your site" is slowly being diminished. Rather, it's time to actually deliver on the promise of giving audiences the information they're looking for—where and when they're looking for it.
In this session, you will:
