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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Your Website Homepage? It Isn't Your Homepage Anymore.

Laurel Miltner  (Director of Digital Strategy, Orbit Media)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

June 2019 marked a quiet milestone for content marketers. For the first time ever, the majority (50.33%) of Google searches resulted in zero-clicks (sources: Jumpshot, SparkToro).

As search engine result page (SERP) features become more intelligent and prominent, and voice search continues to grow, the age-old goal of "drive traffic to your site" is slowly being diminished. Rather, it's time to actually deliver on the promise of giving audiences the information they're looking for—where and when they're looking for it.

Takeaway

In this session, you will:

  • Learn why Google SERPS are your new homepage, and how to tackle them holistically. (Hint: it's not just SEO)
  • Learn how schema markup, structured content, PR, and ethical and empathetic marketing combine to help you win today's search game
  • Get actionable tips on how to use topical keyphrase research and Google Analytics data to create high-ranking content that targets audiences with both commercial and informational intent
  • Find out how to actually track this stuff



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