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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Your Personas are NOT Impressed! How to Build Content that Drives High Consideration Buying Decisions

Adele Revella  (Founder & CEO, Buyer Persona Institute)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Before buyers will invest in a solution to achieve a critical business objective, or a personal purchase they rarely make, they must personally believe that it’s possible to achieve the benefits in your messaging. Considering that 81% of buyers say they struggle to find answers to crucial questions, there is a huge content gap just waiting to differentiate the companies that focus on their buyer’s needs for knowledge and experiences.

Takeaway

  • Understand the two most valuable types of content and why buyers of high consideration solutions or services choose the providers who deliver it
  • Learn about the unanswered questions that will stop your buyers from initiating or continuing their buying journey
  • See how your primary focus on only two buyer personas will have the biggest impact on your marketing results, and how to know who they are
  • Gain the moral authority to push back on internal requests that don’t add value for your buyers



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