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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Your Personas are NOT Impressed! How to Build Content that Drives High Consideration Buying Decisions

Adele Revella  (Founder & CEO, Buyer Persona Institute)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Before buyers will invest in a solution to achieve a critical business objective, or a personal purchase they rarely make, they must personally believe that it’s possible to achieve the benefits in your messaging. Considering that 81% of buyers say they struggle to find answers to crucial questions, there is a huge content gap just waiting to differentiate the companies that focus on their buyer’s needs for knowledge and experiences.

Takeaway

  • Understand the two most valuable types of content and why buyers of high consideration solutions or services choose the providers who deliver it
  • Learn about the unanswered questions that will stop your buyers from initiating or continuing their buying journey
  • See how your primary focus on only two buyer personas will have the biggest impact on your marketing results, and how to know who they are
  • Gain the moral authority to push back on internal requests that don’t add value for your buyers



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