Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Your Content Marketing Strategy Needs to Include Event Content

Allison Crooker  (Director, Event Content, VMware)

Location: Room 143

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

Vault Recording: TBD

Audience Level: Beginner

The main objective of this session is to demonstrate how event content is a beneficial component of content marketing strategy. To make this union effective there are some important steps to take: 1. The definition of event content has to expand to include not only attendees at the event but the broader population as well. 2. The definition of content marketing has to expand to include distribution channels other than emails, blogs, videos and podcasts. 3. Event content and content marketing teams have to find a way to work together to achieve their objectives and key results. Attendees will depart the session feeling invigorated and inspired, having gained invaluable insight into how to leverage event content to bolster their content marketing strategy.


  • Why event content is becoming a critical tool in the content marketer's toolkit
  • How to harness the power of event content to drive content marketing KPIs
  • How to "de-silo" event content and content marketing teams