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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Location: Room 3
Date: Thursday, September 30
Time: 12:00pm - 12:30pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Tools & Technology
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Stories are at the heart of the relationships between people and the brands they love. And while they interact with that content, it’s spinning a tale of its own that marketers haven’t been able to hear -- until now.
Connecting productivity data like time and cost to create assets with performance and lifecycle data from disparate systems enables marketers to put content in context and generate the insights necessary to hear the stories their assets are telling.
The importance of a data-first asset management strategy
Key Martech integrations needed to gather relevant data along the entire creative lifecycle
How to create a 360 degree view of your content to make informed decisions and maximize Return on Asset