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Your Buyers Are Everywhere – Are You? How to Transform Your B2B Lead Gen Strategy for Smarter, Scalable Growth

Josh Baez  (Sr. Manager, Demand Generation, NetLine)

Location: Room 11

Date: Wednesday, September 17

Time: 11:20 am - 11:55 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Beginner

Is your lead gen strategy really working, or are your best prospects quietly slipping away?

Today's B2B buyers are smarter, choosier, and wary of outdated, spammy marketing. They're doing more research, involving more peers, and taking longer than ever to commit. If you're still relying on old-school tactics, you're invisible to the exact buyers you want most.

Join NetLine's Josh Baez, Sr. Manager of Demand Generation for a no-nonsense discussion exploring exactly what's going on with today's B2B buyers—and what you need to do now to meet them exactly where (and when) they're ready to engage.

Takeaway

  • Why Buyer Journeys Got So Complicated: Crack the code on the "Consumption Gap" to stop losing buyers before they're even in your funnel.
  • How to Be Omnipresent (Without Being Creepy): Leverage programmatic lead gen to organically engage buyers exactly where they spend time.
  • The Magic Combo of Quality and Scale: Say goodbye to trade-offs and hello to fully-permissioned, high-quality leads at scale.
  • An End to the Sales vs. Marketing Drama: Get proven strategies for smoother lead handoffs, shared accountability, and lightning-fast lead delivery.