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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

You Will Fail at Voice Search

Courtney Cox (Manager, Digital Marketing, Children's Health)

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

It's no secret that voice search is the shiny object in every marketing office right now. With comScore's prediction that half of all searches will be performed by voice before 2020, many digital marketing teams have rushed out to create Alexa Skills and Google Actions without giving much thought to how their customers are willing to use voice first devices. This talk will help build a voice search strategy that will actually work for their customers.

Takeaway

At the end of this session, you will be able to: optimize your content to increase organic voice search presence, develop a skill/action strategy that solves a real customer need, and effectively measure voice search success.