Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

You Think You Have a Great Podcast for Your Brand? How to Measure Your Success

Bernie Borges  (V.P. Global Content Marketing, iQor)

Location: Room 5

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This session is for brand marketers who have launched a podcast or are considering launching one. In this session, you'll get the scoop on what you need to do to go from good to great with your podcast. Bernie Borges has hosted three podcasts since 2013. He is currently host of the Digitally Irresistible podcast from iQor and host of the Midlife Fulfilled podcast. He will walk through the key ingredients to a successful podcast that you can measure.


  • The three-step plan to a successful podcast strategy.
  • The most effective podcast formats.
  • The secret to coopetition with other podcasters.
  • Why you may want to rebrand your podcast.
  • How measuring success is easier than you think.