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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

You Think You Have a Great Podcast for Your Brand? How to Measure Your Success.

Bernie Borges  (V.P. Global Content Marketing, iQor)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This session is for brand marketers who have launched a podcast or are considering launching one. In this session, you'll get the scoop on what you need to do to go from good to great with your podcast. Bernie Borges has hosted three podcasts since 2013. He is currently host of the Digitally Irresistible podcast from iQor and host of the Midlife Fulfilled podcast. He will walk through the key ingredients to a successful podcast that you can measure.

Takeaway

  • The three-step plan to a successful podcast strategy.
  • The most effective podcast formats.
  • The secret to coopetition with other podcasters.
  • Why you may want to rebrand your podcast.
  • How measuring success is easier than you think.



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