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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

You know your Content Matters. It’s time to drop the mic and prove it

David Cardiel  (VP of Marketing, WordPress VIP)

Location: Room 1

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is performing.

Tracking the performance of your content is critical. However, despite having metrics, almost half of people in charge of content marketing don’t know how their content is performing. So what’s the disconnect?

Takeaway

During this session you’ll learn:
- Ways to craft content that drives actionable results
- That content analytics can be ‘easy’
- How to prove the value of your content



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