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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

You know your Content Matters. It’s time to drop the mic and prove it

David Cardiel  (VP of Marketing, WordPress VIP)

Location: Room 1

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is performing.

Tracking the performance of your content is critical. However, despite having metrics, almost half of people in charge of content marketing don’t know how their content is performing. So what’s the disconnect?


During this session you’ll learn:
- Ways to craft content that drives actionable results
- That content analytics can be ‘easy’
- How to prove the value of your content