SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
David Cardiel (VP of Marketing, WordPress VIP)
Location: Room 1
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is performing.
Tracking the performance of your content is critical. However, despite having metrics, almost half of people in charge of content marketing don’t know how their content is performing. So what’s the disconnect?
During this session you’ll learn:
- Ways to craft content that drives actionable results
- That content analytics can be ‘easy’
- How to prove the value of your content
