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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

You Know What I Mean?: A cultural look at consumer meaning-making and brand consecration

Marcus Collins  (Lecturer of Marketing, Ross School of Business, University of Michigan)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Branded Content

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

We live in a culturally constructed world where the branded products we consume and display are used to signal our constructed identity based upon the meaning we infuse in them. Understanding this meaning requires radical empathy and the ability to decipher the hidden cultural codes. This session will provide a perspective on how to navigate the cultural world and leverage the data that is made available through today's evolving media landscape to encode and decode meaning through marketing.

Takeaway

  • Learn how meaning is transferred for brand to self
  • An introduction to consumer culture theory
  • Establish research methods for deciphering cultural codes



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