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Meg Coffey (Managing Director, Coffey and Tea)
Location: Grand Ballroom A
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The gurus tell you they have the secret sauce. The ninja says they have the hack to 10x your content and go viral. The Marketing Director asks you to put a pdf on social. C'mon. It's all really just noise. It's not that we've lost our attention span, it's that there is simply so much crap out there thrown upon us and we're over it.
Let's have a frank discussion about creating content that actually makes a difference and not is just content for content sake. Let's talk about listening to our customers and delivering them the information they want and need, not just what we think they need. Let's drop the ego and understand we don't know as much as we yet we actually know so much for than we think. Let's drop the noise and tell a really good story, a story that people want to listen to.
Let's be loud. Let's be brash. Let's be honest. It's exactly what your customers want.
1. Tips for better listening to your community and gain a better understanding of what they want not what you think they want
2. Ways to cut thru the noise that is the world and actually have your message heard
3. There's nothing like a gut feeling
4. Social media isn't everything, a successful plan is an integrated plan