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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

You know, there's actually a good story behind all that noise...

Meg Coffey  (Managing Director, Coffey and Tea)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The gurus tell you they have the secret sauce. The ninja says they have the hack to 10x your content and go viral. The Marketing Director asks you to put a pdf on social. C'mon. It's all really just noise. It's not that we've lost our attention span, it's that there is simply so much crap out there thrown upon us and we're over it.

Let's have a frank discussion about creating content that actually makes a difference and not is just content for content sake. Let's talk about listening to our customers and delivering them the information they want and need, not just what we think they need. Let's drop the ego and understand we don't know as much as we yet we actually know so much for than we think. Let's drop the noise and tell a really good story, a story that people want to listen to.

Let's be loud. Let's be brash. Let's be honest. It's exactly what your customers want.

Takeaway

1. Tips for better listening to your community and gain a better understanding of what they want not what you think they want
2. Ways to cut thru the noise that is the world and actually have your message heard
3. There's nothing like a gut feeling
4. Social media isn't everything, a successful plan is an integrated plan



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