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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Yes And...And the Culture of Now: Why the Future of Marketing is Improv

Kathy Klotz-Guest  (Founder, Keeping it Human)

Pass Type: Virtual Pass - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketers keep talking about taking more risks. They're right. Things change faster than marketers are often prepared for.

Yet, too often teams aren't able to pivot quickly and embrace the ambiguity that comes with rapid change. The ability to think and act in the moment is an improvisational superpower. In this culture of now, we need to think and act like improvisers by: -saying yes and to experimenting -taking intentional smaller risks -employing more humor -measuring learning, not just longer-term results. This power keynote is about why marketing must learn to respond to change with curiosity and improvisation. The future of marketing teams and great content is the ability to say yes and to change, experiment with new ideas and take bolder risks in the short-run. Every marketing team should run like an improv group.

Takeaway

Attendees will:

  • Understand the power of small experiments and a 'yes and' mindset for growth
  • Learn the key traits of innovative teams -Think differently about measuring and rewarding risks
  • Embrace the idea of teams and marketing as a living improv and humor lab



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