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Kathy Klotz-Guest (Founder, Keeping it Human)
Location: VIRTUAL
Date: Wednesday, September 29
Time: 11:50 am - 12:20 pm
Pass Type: Virtual Pass - Get your pass now!
Track: Keynote - Big Ideas
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketers keep talking about taking more risks. They're right. Things change faster than marketers are often prepared for.
Yet, too often teams aren't able to pivot quickly and embrace the ambiguity that comes with rapid change. The ability to think and act in the moment is an improvisational superpower. In this culture of now, we need to think and act like improvisers by: -saying yes and to experimenting -taking intentional smaller risks -employing more humor -measuring learning, not just longer-term results. This power keynote is about why marketing must learn to respond to change with curiosity and improvisation. The future of marketing teams and great content is the ability to say yes and to change, experiment with new ideas and take bolder risks in the short-run. Every marketing team should run like an improv group.
Attendees will:
