Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Writing with No Respect: Find Out What it Means to Me

Ahava Leibtag  (President, AHA Media Group)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Are you a writer in a jargon-heavy, staid industry where your colleagues or clients want to see technical bulletins instead of smooth, flowing content marketing copy? Do you feel frustrated? Well, no more. Gain respect from your colleagues AND satisfy your audiences by learning how to:

  • Explain marketing writing to non-writers
  • Work consumer and SEO language into your copy with the blessing of your subject matter experts
  • Use and define plain language
  • Justify your writing choices based on the latest in neuroscience research