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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Writing with No Respect: Find Out What it Means to Me

Ahava Leibtag  (President, AHA Media Group)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Are you a writer in a jargon-heavy, staid industry where your colleagues or clients want to see technical bulletins instead of smooth, flowing content marketing copy? Do you feel frustrated? Well, no more. Gain respect from your colleagues AND satisfy your audiences by learning how to:

  • Explain marketing writing to non-writers
  • Work consumer and SEO language into your copy with the blessing of your subject matter experts
  • Use and define plain language
  • Justify your writing choices based on the latest in neuroscience research