Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Write Like a Journalist

Amanda Changuris (Associate Director, Corporate Communications, BNY Mellon)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Modern journalism is a mix of curiosity, deadlines, videography, editing, social media, storytelling, and don’t forget writing. Compelling content creation is the goal for every broadcast, article upload, or print deadline.

Most of us don’t work in bustling newsrooms, but the skills journalists use to get the job done can help us sharpen our content marketing skills.

Takeaway

  • Discover the crossover skills that help journalists find success in content marketing (and how you can add them to your own skillset)
  • Learn how to approach your next interview with a subject matter expert like a journalist, and how the method can improve your content
  • Master newsroom-proven writing techniques that help you quickly transform a pile of facts and thoughts into engaging content