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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Winning strategies for building great content experiences

Andy Seibert  (Founder & CEO, Imprint)

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The potential for content experiences is evolving rapidly in both B2B and B2C — and you need to evolve with these changes. (And, if you’re still focused on article and white papers, sit up and take notice.) Video, gamification, interactivity — you have an increasing amount of options, but how do you know what really helps your clients achieve their goals? In this session we’ll walk through the anatomy of how to deliver effective content-driven experiences and review some success stories.

Takeaway

  • Understand what audiences really need to know vs what clients want to tell them
  • Review the spectrum of content experiences
  • Create a framework for choosing content types that drive audience engagement
  • Understand which types of content are most effective for which distribution formats



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