ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Winning Strategies for Building Great Content Experiences

Andy Seibert  (Founder & CEO, Imprint)

Location: VIRTUAL

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Agency Management Institute
Track Sponsor

The potential for content experiences is evolving rapidly in both B2B and B2C — and you need to evolve with these changes. (And, if you’re still focused on article and white papers, sit up and take notice.) Video, gamification, interactivity — you have an increasing amount of options, but how do you know what really helps your clients achieve their goals? In this session we’ll walk through the anatomy of how to deliver effective content-driven experiences and review some success stories.

Takeaway

  • Understand what audiences really need to know vs what clients want to tell them
  • Review the spectrum of content experiences
  • Create a framework for choosing content types that drive audience engagement
  • Understand which types of content are most effective for which distribution formats



FOLLOW CONTENT MARKETING WORLD ON SOCIAL