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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Amanda Todorovich (Executive Director, Content Marketing, Cleveland Clinic)
Location: Room 5
Date: Thursday, September 30
Time: 11:15 am - 11:45 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Amanda has established and grown the content marketing department at Cleveland Clinic over the last eight years - starting with just 3 people and evolving it to 100+ today. This session will explain and explore how to win the hearts and budgets of executives to support expansion of content marketing in your organization. Amanda will also explain the staffing model in place today for her large (and still growing team) and how she has built a culture of content throughout marketing and the rest of the Cleveland Clinic's global healthcare enterprise.