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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Winning Resources: How to Get Leadership Support to Grow Your Content Marketing Team

Amanda Todorovich  (Senior Director, Content, Cleveland Clinic)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Amanda has established and grown the content marketing department at Cleveland Clinic over the last eight years - starting with just 3 people and evolving it to 100+ today. This session will explain and explore how to win the hearts and budgets of executives to support expansion of content marketing in your organization. Amanda will also explain the staffing model in place today for her large (and still growing team) and how she has built a culture of content throughout marketing and the rest of the Cleveland Clinic's global healthcare enterprise.

Takeaway

  • Techniques for building awareness of content marketing and earning trust from executives.
  • Tips for regular communication with your leadership about content marketing success (and failures).
  • How to build a strong culture of content in a large enterprise.



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