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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Why Your Brand Works In The “Real World” But Fails When Online

Juntae DeLane (Founder, Digital Branding Institute, CEO, Digital DeLane)

Location: Room 4

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this digital age, companies are more concerned than ever about how their content translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better content which will improve your customer acquisition.

Takeaway

Key Takeaways:

  • Learn how to properly build a digital brand using content
  • Learn how to leverage micromoments on social media to increase visibility
  • Learn how the shift in consumer behavior impacts your content strategy
  • Learn strategies for creating content that social media algorithms actually like
  • Understand why it’s no longer about products and services, it's about brands
  • Learn how to shift from being transactional to experiential