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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

Viveka von Rosen  (Chief Visibility Officer, Vengreso)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Many Marketers feel the success of their company's brand lands squarely on their shoulders. And yet, they often ignore their greatest asset - the sales force. Why are they a great asset and not just a thorn in marketing's side? Because the sales team is likely one of the biggest divisions in your company, has the biggest network, resulting in more reach (for less investment). Their paycheck directly correlates to the product/services sold and they are therefore personally motivated to succeed. That means helping the sales team is to succeed means job security for you! And they communicate and meet with your clients and buyers regularly, and may know them better than you do. Your B2B sales force should be your greatest content distribution channel amping up your revenue marketing results.


In my session, we will review the steps you can take to transform your sales team from a resistant irritant into your biggest asset.

  • I'll give you information you can share with sales leaders to get their buy-in to your social marketing campaigns
  • I'll share strategies for aligning buyer personas, as well as scripts and content you can use and share with the sales team in their daily outreach
  • I'll guide you in the New Modern Buyer's Journey that you can immediately launch with content you already have.

As Marketers we focus on building brand and awareness, we create campaigns and pay for ads to reach our buyers. Instead of ignoring that pesky sales dept, join my session and learn how to transform them from thorn to marketing manna by making them your best distribution channel.