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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Viveka von Rosen (Chief Visibility Officer, Vengreso)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Sales Enablement
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Many Marketers feel the success of their company's brand lands squarely on their shoulders. And yet, they often ignore their greatest asset - the sales force. Why are they a great asset and not just a thorn in marketing's side? Because the sales team is likely one of the biggest divisions in your company, has the biggest network, resulting in more reach (for less investment). Their paycheck directly correlates to the product/services sold and they are therefore personally motivated to succeed. That means helping the sales team is to succeed means job security for you! And they communicate and meet with your clients and buyers regularly, and may know them better than you do. Your B2B sales force should be your greatest content distribution channel amping up your revenue marketing results.
In my session, we will review the steps you can take to transform your sales team from a resistant irritant into your biggest asset.
