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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

Viveka von Rosen  (Chief Visibility Officer, Vengreso)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Many Marketers feel the success of their company's brand lands squarely on their shoulders. And yet, they often ignore their greatest asset - the sales force. Why are they a great asset and not just a thorn in marketing's side? Because the sales team is likely one of the biggest divisions in your company, has the biggest network, resulting in more reach (for less investment). Their paycheck directly correlates to the product/services sold and they are therefore personally motivated to succeed. That means helping the sales team is to succeed means job security for you! And they communicate and meet with your clients and buyers regularly, and may know them better than you do. Your B2B sales force should be your greatest content distribution channel amping up your revenue marketing results.


In my session, we will review the steps you can take to transform your sales team from a resistant irritant into your biggest asset.

  • I'll give you information you can share with sales leaders to get their buy-in to your social marketing campaigns
  • I'll share strategies for aligning buyer personas, as well as scripts and content you can use and share with the sales team in their daily outreach
  • I'll guide you in the New Modern Buyer's Journey that you can immediately launch with content you already have.

As Marketers we focus on building brand and awareness, we create campaigns and pay for ads to reach our buyers. Instead of ignoring that pesky sales dept, join my session and learn how to transform them from thorn to marketing manna by making them your best distribution channel.