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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Why We Should Have More Guts, Why That is So Difficult and What We Can Do About It To Create More Impact!

AJ Huisman  (Founder, Y Content)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

As marketers we slave every day but do we achieve amazing results all the time? HELL NO! We need to deal with politics, the not invented here syndrome, risk averse peers and bosses and the all suffocating corporate culture!

So why is it so hard to make an impact? Why are we so comfortable to work at the "Make it Pretty"- department instead of being the "Change Agent" of our organisation?

In this talk, Content Marketing Veteran; AJ Huisman will show how to overcome the challenges we all face in our daily marketing practice. Why and how we need to reinvent marketing!

We need the right tools but more so the correct skills and most of all the right attitude. Then we can make change, get results and have impact. How guts, creativity and risking it all will make you an IMPACT marketer also!


  • Why change is hard and how to deal with it to make a difference.
  • How to keep everyone on board when your moving fast.
  • When asking for forgiveness is better then asking for permission
  • The one ingredient that is an absolute must be an IMPACT marketer!
  • Insights from cases by marketers that have made an IMPACT - practical tips and an honest look behind the curtain.