Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Why Should Marketers Care About Intent Data? Strategies to Create Captivating Content and Become Your Buyer's Trusted Advisor

Josh Baez  (Sr. Manager, Demand Generation, NetLine)

Location: Room 28DE

Date: Wednesday, October 23

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

Your best advantage? How well you know your buyer. As B2B marketers, it's like we've gained a new superpower: the ability to peer inside the minds of our audiences. With buyer-level intent data, we can uncover who they are, what they want, and when they want it. And with these insights, we can create smarter content, dream-up richer engagement strategies, and foster unshakeable customer loyalty. But we've only just scratched the surface of what we can do with intent data. It's time to go deeper, creating the content and experiences that truly resonate and drive action.


  • Create: How to use buyer-level intent data to create thoughtfully personalized content
  • Engage: Tips to level-up your use of intent data (beyond the typical use cases) for smarter marketing
  • Connect: Ways to use intent signals to forge stronger connections
  • And answers to the question of why intent data matters now more than ever