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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Why Purpose-Driven Content Will Drive Your Marketing Strategy

Jacquie Chakirelis  (Director of Digital Strategy, Quest Digital Great Lakes Publishing)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The 2021 Edelman Trust Barometer reported that the pandemic has caused a crisis of public trust in our institutions. It also revealed that business, which is now the most trusted institution, plays a key role in restoring trust and responding to social challenges. A shared purpose creates trust between the brand and the buyer. It can be a deciding factor when customers make a buying decision but this connection goes beyond a simple transaction. According to the Kantar Purpose 2020 study, brands with perceived positive impact outperform brands who are not or only partially. High perceived positive impact brands have a value growth of 175%, versus 86% for medium positive impact and 70% for low positive impact. Focusing on purpose-driven content will be a key driver of marketing strategies going forward and help brands will rise above downturns and adversity.

Takeaway

  • Discover how to chart your purpose-driven content marketing map.
  • Learn 3 ways to elevate purpose-focused content beyond the blog post.
  • Gain insights from successful brands that leverage purpose-driven content.



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