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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Jacquie Chakirelis (Director of Digital Strategy, Quest Digital Great Lakes Publishing)
Location: Grand Ballroom A
Date: Thursday, September 30
Time: 2:45pm - 3:15pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The 2021 Edelman Trust Barometer reported that the pandemic has caused a crisis of public trust in our institutions. It also revealed that business, which is now the most trusted institution, plays a key role in restoring trust and responding to social challenges. A shared purpose creates trust between the brand and the buyer. It can be a deciding factor when customers make a buying decision but this connection goes beyond a simple transaction. According to the Kantar Purpose 2020 study, brands with perceived positive impact outperform brands who are not or only partially. High perceived positive impact brands have a value growth of 175%, versus 86% for medium positive impact and 70% for low positive impact. Focusing on purpose-driven content will be a key driver of marketing strategies going forward and help brands will rise above downturns and adversity.