Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Andrew Hanelly (Partner, Revmade)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
While most brands are producing content, few are earning a return on their efforts. In this session, we highlight how the right editorial format can more clearly focus your content marketing efforts and help you drive more audience impact and better brand performance. Since no two programs are the same, we take a behind-the-scenes-look at what's driving content performance for three unique content programs, which were each recently named finalists at the 2020 Content Marketing Awards.
