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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Why & How Major Brands are Telling Their Stories on Podcasts

Dave Beasing (CEO, Sound That BRANDS)

Location: Room 12

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Sound That BRANDS

Facebook, Trader Joe’s, Tinder, eBay, Jack Daniel’s, Charles Shwab, and even the U.S. Navy are sharing their stories via “branded podcasts.” It’s the fastest growing segment of podcast advertising revenue, according to the Internet Advertising Bureau. In this session, we’ll examine – and listen to – the best practices of content marketing via on-demand audio.

Takeaway

  • How branded podcasts raise brand loyalty
  • Determining which type of branded audio is right for you
  • The affordability of audio versus video
  • How podcasting fits into an audio strategy that includes smart speakers
  • The advantage of being “first in” of your product category