Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
Igor Bielobradek (Head of Digital Marketing, Deloitte in Poland)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Customer Experience
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Privacy regulations forces marketers to either give up audience personal data entirely to the “rented land” or collecting it relying on customer opt-in. In his session Igor will present compelling arguments on why providing your audience with the convenience of e-mail subscription is your best bet. He will show you how you can use first party data and content interaction to learn about challenges your audience face in order to produce content meeting exact questions they seek answers to and fill-out multiple content niches. Igor will also provide you with a step-by-step recipe on how you can measure the impact of your subscription program on the bottom line.
