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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Why E-Mail Newsletter Subscription May Be Your Best Answer to Privacy Regulations?

Igor Bielobradek  (Head of Digital Marketing, Deloitte in Poland)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Privacy regulations forces marketers to either give up audience personal data entirely to the “rented land” or collecting it relying on customer opt-in. In his session Igor will present compelling arguments on why providing your audience with the convenience of e-mail subscription is your best bet. He will show you how you can use first party data and content interaction to learn about challenges your audience face in order to produce content meeting exact questions they seek answers to and fill-out multiple content niches. Igor will also provide you with a step-by-step recipe on how you can measure the impact of your subscription program on the bottom line.

Takeaway

  • How to convince the business to owned media strategy?
  • How to embed the e-mail newsletters strategy into other activates (e.g.: webinars, live events, gated content, podcast, sales process, etc.)?
  • How to use someone else's media (including social media) to drive traffic to our content and subscription, not away from it?
  • How to maintain relation between individual subscribers and accounts in B2B?
  • How to calculate "Do subscribers buy more" KPI?



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