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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Why E-Mail Newsletter Subscription May Be Your Best Answer to Privacy Regulations?

Igor Bielobradek  (Head of Digital Marketing, Deloitte in Poland)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Privacy regulations forces marketers to either give up audience personal data entirely to the “rented land” or collecting it relying on customer opt-in. In his session Igor will present compelling arguments on why providing your audience with the convenience of e-mail subscription is your best bet. He will show you how you can use first party data and content interaction to learn about challenges your audience face in order to produce content meeting exact questions they seek answers to and fill-out multiple content niches. Igor will also provide you with a step-by-step recipe on how you can measure the impact of your subscription program on the bottom line.

Takeaway

  • How to convince the business to owned media strategy?
  • How to embed the e-mail newsletters strategy into other activates (e.g.: webinars, live events, gated content, podcast, sales process, etc.)?
  • How to use someone else's media (including social media) to drive traffic to our content and subscription, not away from it?
  • How to maintain relation between individual subscribers and accounts in B2B?
  • How to calculate "Do subscribers buy more" KPI?



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