Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Why do you want my data? Building a customer journey with consent & preferences

Param Gopalasamy  (Senior Content Marketing Specialist, OneTrust)

Location: Room 31AB

Date: Tuesday, October 22

Time: 3:35 pm - 4:15 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing

Vault Recording: TBD

Audience Level: Intermediate

As marketers, we all want to put the right piece of content on the right channel at the right time. Turning a prospect into a sale or a one-time customer into a repeat customer is the promised land. But how do we get there? Personalization has become an expectation, and customers are more aware than ever of their data protection rights and privacy.

Enter consent & preferences. From data collection to activation, a robust consent & preferences solution allows you to set your data collection points, communicate the value of sharing data to your customers, and integrate consent & preference data with your MarTech stack.

What does this mean? You're now enabled to put the right piece of content on the right channel at the right time in front of your customers and prospects – all while knowing you're using consented data. Join the session to learn more about how this could work for your organization.

Takeaway

  • How can I go about data collection in a privacy-compliant manner?
  • How would a consent & preferences solution fit into my organization?
  • What are first-party data best practices (from collection to activation)?