Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Why CMOs Need to Outsource Their Content Studio

Michael Weiss  (VP Consulting Services & Solutions, Creative Circle)

Location: Room 6

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

In 2022 the best talent will be remote; will be freelance; and will choose when they want to work and for whom they want to work with. The CMO of 2022 needs to stop relying on their internal Subject Matter Experts to be super smart AND creative. Leave that to the content creators - and guess what - they are not internal. The pandemic has created a bench of worldwide talent that has the knowledge and expertise that CMO's need. From strategists to designers to content writers to project managers, your studio is ready to start now. Add in tools such as Slack, Asana, Box and Workfront and the studio can be productive and efficient across multiple timezones. What the CMO of 2022 and beyond needs to do, is break out of the status quo, stop relying on internal teams and tap into a vast bench of content expertise versed in their industry to build content that is educational, inspirational and engaging.


1. How to set up an external Content Studio that is an extension of your internal brand and marketing teams
2. How to run a Content Studio that is productive and efficient and retains the talent!
3. See and hear case studies of some of the biggest brands in the world that have built external content studios.