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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Why Agencies Should Think Like an In-House Team

Rachel Mann  (Digital Engagement Supervisor, American Fidelity Assurance Company)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

There's nothing more frustrating than seeing clients leave because they think they can duplicate your work in-house. Agency marketing often has a project-based contract that focuses on short-term results (for good reason!). While this may help you maintain a monthly retainer, it doesn't build long-term success. When agencies start thinking like in-house marketers, it can build buy-in from clients about the value of your services and help ensure longer contracts with better results. In this session you'll hear an in-house marketer who worked for (and hires) agencies and how to think more like an in-house team.

Takeaway

  • Understand how in-house marketing strategies work and how agencies fit into the big picture
  • Review examples of successful relationships of agencies with in-house teams
  • Tips on building long-term marketing plans into agency strategies



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