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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Rachel Mann (Digital Engagement Supervisor, American Fidelity Assurance Company)
Location: Expo Hall Stage
Date: Thursday, September 30
Time: 11:15am - 11:45am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
There's nothing more frustrating than seeing clients leave because they think they can duplicate your work in-house. Agency marketing often has a project-based contract that focuses on short-term results (for good reason!). While this may help you maintain a monthly retainer, it doesn't build long-term success. When agencies start thinking like in-house marketers, it can build buy-in from clients about the value of your services and help ensure longer contracts with better results. In this session you'll hear an in-house marketer who worked for (and hires) agencies and how to think more like an in-house team.