Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Whose Lawsuit is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It.

Sharon Toerek (Principal, Toerek Law)

Track: Agency Strategies

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Agency leaders have full-enough plates, thinking about new business, talent management and healthy margins every day. But did you know that the lifeblood of your agency - your clients - can get into legal hot water and take your agency along for the swim? It's possible for agencies to share liability with their clients for things like copyright infringement or FTC compliance once a campaign goes live. In this presentation, marketing and IP lawyer Sharon Toerek will review the most common legal marketing land mines and give you strategies to avoid them - and help your clients avoid them too.

Takeaway

1. Identify the most common legal challenges in the agency's marketing campaigns.
2. Learn the strategies and proactive things your agency can do to avoid mistakes in marketing campaigns.
3. Get practical insight into legal measures your agency can take to protect itself from liability when legal issues happen.
4. Add value to your client relationships by knowing the potential legal pitfalls and how to help THEM avoid them too.