Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Who's Afraid of Strategy? Stay in Control with the Agile Content Marketing Roadmap!

Bert van Loon  (Independent Strategist)

Date: Tuesday, October 13

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Developing a content marketing strategy with your team may feel like an unsurmountable challenge. Well, not any longer after this 3-hour workshop.

The 'Agile Content Marketing Road Map' is a detailed step-by-step framework, developed to make you comfortable in developing and managing, AND implementing your strategy. Having your final destination clear and then breaking up your itinerary in smaller stages makes it a lot more manageable. Apart from the downsizing of the work into meal-size chunks, this agile approach also allows you to adapt to change along the route. Let's go!


  • You will be able to apply the framework to create or enhance your own content marketing strategy
  • The framework and its visuals will offer you a "common language" for shared understanding within your team (and senior management)
  • You wil be able to implement an agile approach to improve your content marketing approach using validated experiences