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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Who's Afraid of Strategy? Stay in Control with the Agile Content Marketing Roadmap!

Bert van Loon  (Independent Strategist)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Developing a content marketing strategy with your team may feel like an unsurmountable challenge. Well, not any longer after this 3-hour workshop.

The 'Agile Content Marketing Road Map' is a detailed step-by-step framework, developed to make you comfortable in developing and managing, AND implementing your strategy. Having your final destination clear and then breaking up your itinerary in smaller stages makes it a lot more manageable. Apart from the downsizing of the work into meal-size chunks, this agile approach also allows you to adapt to change along the route. Let's go!


  • You will be able to apply the framework to create or enhance your own content marketing strategy
  • The framework and its visuals will offer you a "common language" for shared understanding within your team (and senior management)
  • You wil be able to implement an agile approach to improve your content marketing approach using validated experiences