Scheduler 2025

Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Where brand meets demand: Crafting content that truly connects

Gordon Bass  (Chief Creative Officer, Pace)

Isabel North  (Managing Director, Pace)

Jason Small  (Senior Manager, Digital Media & Content Strategy, Verizon)

Location: Room 6E

Date: Wednesday, September 17

Time: 10:30 am - 11:05 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Pace Communications, Inc.

Crafting content at the intersection of what brands want to say and what audiences want to know.

This session will share real-world examples and practical insights on:
-Creating content that reflects your brand mission, provides value for your audience, and drives ROI in the short term and brand love for the long term
-A content strategy that is purposeful, and not just transactional brand speak
-How audiences can be strategically redirected to relevant products and services through content that provides value and earns trust.

Takeaway

-How to find topical sweet spots
-How to maximize your planning process and editorial operations for stakeholder buy-in
-How to assess content's impact throughout the funnel
-Real-world, recent examples of the above takeaways, unfolded through the lens of Verizon's content marketing efforts