ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

When Great is not Enough

Mark Schaefer  (Chief Operating Officer, B Squared Media)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Virtual Pass - Get your pass now!

Track: Keynote - Big Ideas

Session Type: Breakout Session

Vault Recording: TBD

Ceros
Track Sponsor

Today there is one powerful, overwhelming question that preoccupies every marketer and every business – “How can we be heard?”

Our singular objective is to become the signal in an overwhelming world of noise. Today, merely creating content isn’t enough. Social media isn’t enough. Even being great isn’t enough. We need another path to build momentum for our ideas and businesses, against all odds.

Momentum is what separates an idea that changes your life from a dream that sputters and goes nowhere. And there’s very specific science that teaches us how to do that. But this research, which began more than 50 years ago, hasn’t been applied to our personal and professional lives … until now.

In this fast-paced and entertaining keynote presentation, author Mark Schaefer discusses the unique and actionable ideas from his new book “Cumulative Advantage.” Mark explains how we can use decades of proven, research-based ideas to create unstoppable momentum for our own passions, lives, careers, and businesses.

Takeaway

You will learn:

• How the initial advantage that drives momentum comes from everyday experiences.

• Why momentum is propelled by the speed, time, and space of a “seam.”

• The insider secrets of creating vast awareness for projects and ideas.

• Why we need to regard mentoring relationships in an entirely new light.

• How the “certainty of business uncertainty” can be used to our advantage.

No matter who you are or where you’ve been in your life, you have the power to unleash new momentum for your goals and dreams. Cumulative Advantage shows you how.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL