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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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When Everyone Is Telling Stories, Yours Better Really Rock: Do's, Don'ts, and Different Approaches

Michelle Park Lazette (Senior Writer, Federal Reserve Bank of Cleveland)

Location: Atrium Ballroom B

Date: Thursday, September 5

Time: 11:20am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

With so many vying for our audiences' attention, we've got to tell stories that EARN an audience. Hear how to ask the right questions and edit your storytelling to improve it, jot down a number of storytelling approaches you haven't thought to try (yet), and get inspired to adapt LOTS of examples to the work you do, no matter your industry.


  • The most important work you do in storytelling isn't writing the story. It's asking the right questions of experts and customers, and it's constructively tearing apart and rebuilding what you first create.
  • Trying new approaches for storytelling keeps our audiences guessing and keeps us, the creatives, challenged. Here are a few to emulate.
  • Wondering how a journalist-turned-in-house-writer keeps putting storytelling to work for the U.S. central bank, and how you might do the same for your organization? Tips and examples are Michelle's thing. You won't leave empty-handed.