Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

When Everyone Is Telling Stories, Yours Better Really Rock: Dos, Don'ts, and Different Approaches

Michelle Park Lazette (Senior writer, Federal Reserve Bank of Cleveland)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

so many vying for our audiences' attention, we've got to
tell stories that EARN an audience. Hear how to ask the
right questions and edit your storytelling to improve it,
jot down a number of storytelling approaches you haven't
thought to try (yet), and get inspired to adapt LOTS of
examples to the work you do, no matter your industry.


most important work you do in storytelling isn't writing
story. It's asking the right questions of experts and
customers, and it's constructively tearing apart and
rebuilding what you first create.

Trying new approaches for storytelling keeps our
guessing and keeps us, the creatives, challenged. Here are
few to emulate.

Wondering how a journalist-turned-in-house-writer keeps
putting storytelling to work for the US central bank, and
how you might do the same for your organization? Tips and
examples are Michelle's thing. You won't leave