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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

What Your Creative Team Needs from You

Matthew Rayback  (Creative Director, Adobe)

Location: Room 6

Date: Tuesday, September 28

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Creating effective content that makes both audiences and stakeholders happy doesn't just happen. It takes a symbiotic relationship between marketing teams and their creative counterparts, whether in-house or agency. But too often, the marketing side of that relationship doesn't understand what their creative teams need. So creatives make stuff up. Stakeholders get frustrated. And audiences pay the price. In this workshop, Adobe creative director Matthew Rayback walks you step by step through just what a creative team needs to create stellar work and helps you focus your requests on the information that really matters.


  • Learn what creative teams need to come up with the best ideas.
  • Understand the most effective relationship between marketing managers and creative teams and the workflows that support it.
  • Learn how to scale quality while also scaling efficiency when creating content.
  • Participate in hands-on activities to practice these skills.