Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

What the ... Influencer Marketing!

Tom Augenthaler (Consultant, 551 Media LLC)

Amisha Gandhi (Vice President of Influencer Marketing, SAP Ariba)

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Influencer marketing is supposed to grow by 200% or more year-over-year, but how do you get it to drive real business impact? You'll learn from two expert practitioners with stories of successes and failures from the field. Amisha Gandhi, vice president of influencer marketing for SAP Ariba, and Tom Augenthaler of The Influence Marketer, will share stories of the good, the bad, and the ugly -- from the inside. They'll show you how to design creative influencer campaigns that generate buzz as well as real, measurable ROI. Attendees will walk away not only feeling inspired but also with the tools necessary to execute influencer strategies across their marketing programs today.

Takeaway

-Go beyond driving awareness with influencer programs to getting measurable business results.

-Learn about real success stories as well as failures, to help you avoid the pitfalls.

-Learn how to design creative campaigns that deliver measurable results that matter to your business.

-Walk away with a unique toolkit that helps you leverage influencers for your marketing programs quickly.