Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!

Brian Fanzo  (change evangelist, iSocialFanz)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

We can all agree that the world needs more empathy and creating empathetic content is no doubt a focus for all marketers and today the most empathetic content is being created via podcasting and TikTok. The best way to change and innovate is to learn from what works today and there's no doubt we can learn a lot from what's working within podcasting and TikTok over the last 18 months.


  • Understand what about podcasting and tiktok make the platforms so intimate and how we can incorporate that into blogging, video and social media marketing.
  • How to become more lightweight and ondemand with your content learning from podcasting and TikTok
  • If everyone is a creator and everyone is an influencer how do you empower your audience without losing your voice and creativity.
  • How to tap into podcasting and TikTok audiences without having your own podcast or creating your own Tiktoks!
  • How important authenticity and transparency are in our content today and why consistency and simplicity are the gateways for establishing this trust with your audience!