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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics

Ruth Carter, Esq.  (Evil Genius, Carter Law Firm)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most legal problems related to marketing are completely avoidable if you know the law and how to write an effective contract. Let’s talk about what painful and costly mistakes other companies are making so you don’t have to.

Takeaway

  • Case studies of marketing tactics that are illegal in the U.S.
  • Actionable strategies to apply to your content development and promotion.
  • Clear and concise explanations of the applicable laws impacting content marketers.
  • How big of a "rainy day fund" you should have.



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