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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics

Ruth Carter, Esq.  (Evil Genius, Carter Law Firm)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most legal problems related to marketing are completely avoidable if you know the law and how to write an effective contract. Let’s talk about what painful and costly mistakes other companies are making so you don’t have to.


  • Case studies of marketing tactics that are illegal in the U.S.
  • Actionable strategies to apply to your content development and promotion.
  • Clear and concise explanations of the applicable laws impacting content marketers.
  • How big of a "rainy day fund" you should have.