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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics

Ruth Carter, Esq.  (Evil Genius, Carter Law Firm)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most legal problems related to marketing are completely avoidable if you know the law and how to write an effective contract. Let’s talk about what painful and costly mistakes other companies are making so you don’t have to.


  • Case studies of marketing tactics that are illegal in the U.S.
  • Actionable strategies to apply to your content development and promotion.
  • Clear and concise explanations of the applicable laws impacting content marketers.
  • How big of a "rainy day fund" you should have.