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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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What matters to CMOs: 7 Key Content Marketing Trends from The Content Council

Jacqueline Loch (EVP Customer Innovation, St. Joseph Communications, Chair of The Content Council)

Location: Room 10

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Research & Insights

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

What matters to CMOs and what keeps them up at night? This session will cover recent trends from The Content Council with a focus on how brands work with content agencies, where they are spending their budgets and what the future looks like for content marketing as part of their overall marketing strategy.


Key Take-aways:
  • 7 Key Content Marketing trends
  • Where and how brands are spending on content marketing
  • What are the content marketing pain points faced by brand marketers
  • Measurement and ROI trends