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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Kenneth "Shark" Kinney (Speaker and Marketing Strategist, A Shark's Perspective, LLC)
Location: Grand Ballroom A
Date: Thursday, September 15
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketers design and create content constantly without considering what makes their content and the stories they tell unique to the customer who is simply searching for this 'uniqueness' in order to solve their problem. Consumers are left to navigate through a sea of vanilla where most content looks the same from competitor to competitor and brand to brand. Designing content to tell your unique story and proposition is often the differentiator of why they will ultimately buy from you.
--Examples of what makes current content look the same
--Understand how to do a uniqueness audit of content
--Ability to create content (with brands and/or agencies) that better tells a unique brand story
