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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

What Is Your Different?

Kenneth "Shark" Kinney  (Speaker and Marketing Strategist, A Shark's Perspective, LLC)

Location: Grand Ballroom A

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketers design and create content constantly without considering what makes their content and the stories they tell unique to the customer who is simply searching for this 'uniqueness' in order to solve their problem. Consumers are left to navigate through a sea of vanilla where most content looks the same from competitor to competitor and brand to brand. Designing content to tell your unique story and proposition is often the differentiator of why they will ultimately buy from you.


--Examples of what makes current content look the same
--Understand how to do a uniqueness audit of content
--Ability to create content (with brands and/or agencies) that better tells a unique brand story