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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

What Is Your Different?

Kenneth "Shark" Kinney  (Speaker and Marketing Strategist, A Shark's Perspective, LLC)

Location: Room 25

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketers design and create content constantly without considering what makes their content and the stories they tell unique to the customer who is simply searching for this 'uniqueness' in order to solve their problem. Consumers are left to navigate through a sea of vanilla where most content looks the same from competitor to competitor and brand to brand. Designing content to tell your unique story and proposition is often the differentiator of why they will ultimately buy from you.

Takeaway

--Examples of what makes current content look the same
--Understand how to do a uniqueness audit of content
--Ability to create content (with brands and/or agencies) that better tells a unique brand story



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