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Ann Handley (Chief Content Officer, MarketingProfs)
Location: Room 26
Date: Wednesday, September 4
Time: 3:05pm - 3:50pm
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Keynote: Big Ideas
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
...with Ann Handley, Tour Guide
Modern marketing is fast-paced. Real-time. Right now. Always-on, transparent, honest conversations. Unprecedented access between customers and companies.
At least, that’s what we all thought… way back when Mark Zuckerberg had only beer money (not billions) in his wallet.
But is fast, always-on, real-time, right now really the path to content marketing transformation?
Ann Handley is here to tell you this: NO. It is absolutely not.
“Fast” is *A* way… but is it *THE BEST* way? Again: NOPE.
You know why?
Because always-on is exhausting. Because fast is frenzied and unsustainable. Because viral… UGH. Let’s not get going on the folly of chasing that.
Instead, it turns out that the companies seeing the most success with content marketing are actually those willing not to move faster and faster and faster and faster…
Those who see the most success choose… wait for it…. to: Slow. Down.
So how can we move from As Soon As Possible to As Slow As Possible?
And, more importantly, how can we use it effectively to fuel our own success?
Ann’s got you. She’s not inventing buzzwords or serving up unrealistic expectations. ASAP Content is a strategic approach to real, sane, sustainable success.
In this jargon-free, fun, relatable talk, Ann Handley becomes your ASAP Content Tour Guide, annotating your tour of how the smartest companies:
Always-on, transparent, honest conversations of unprecedented access between consumers and companies is still the promise of content and social media. But here’s the thing: It’s best served Slow.
Intrigued? Sure. Exhausted? Aren’t we all?
Are you ready to move ASAP?
HECK YES YOU ARE, my Content Rock Star friends!